This project began as a catalog re-design
and developed into a long-term design and art directing relationship with the parent company, Williams-Sonoma.

 

My responsibilities on this project included:

• attending sales meetings to decide the scope of products that would be included in each seasonal catalog

• developing spread stories for selected products

• laying out spreads to accommodate product images and informational text

• scouting and selecting photographers and stylists to work with for product photography

• reviewing and selecting appropriate locations for photoshoots

• working with sales team, photographer and stylist on location during photo shoots to realize our creative vision

• creating print-ready, digital files to be sent to production